KAVACH कवच for D2C Brands
Your WhatsApp blasts and retargeting ads need consent under the DPDP Act
D2C brands collect customer data across WhatsApp, websites, apps, and ad platforms. The DPDP Act requires explicit consent for each channel and purpose. KAVACH gives you compliant consent flows for WhatsApp marketing, cookie tracking, targeted ads, and customer data rights — without slowing your growth.
What challenges do d2c brands face today?
WhatsApp marketing without consent
Most D2C brands blast promotional messages on WhatsApp without DPDP-compliant consent. A single customer complaint to the Data Protection Board could trigger an inquiry.
Cookie tracking without proper consent banners
Your Shopify or custom storefront uses analytics, retargeting, and conversion pixels — all of which track personal data. A generic cookie popup does not meet DPDP requirements.
Targeted ads using customer data without purpose limitation
Uploading customer lists to Meta or Google for lookalike audiences requires consent for that specific purpose. Most D2C brands consent customers only for order fulfillment.
How does KAVACH solve this for d2c brands?
Purpose-built capabilities for your industry.
WhatsApp Consent Flows
Collect DPDP-compliant consent through WhatsApp before sending promotional messages. Automated opt-in, opt-out, and renewal flows with full audit trails.
Cookie Consent Banner
Deploy a DPDP-compliant cookie consent banner on your storefront. Granular purpose selection, regional language support, and automatic pixel blocking until consent is given.
Ad Compliance
Track which customers have consented to data use for advertising. Ensure lookalike audience uploads and retargeting pixels only use data with valid ad-purpose consent.
Customer Data Rights
Let customers access, correct, or delete their data through a self-service portal. Automated DSAR workflows ensure you meet statutory timelines without manual effort.
What does KAVACH look like in practice?
A D2C skincare brand sends promotional WhatsApp messages to 50,000 customers who only consented to order updates.
KAVACH identifies that promotional messaging requires separate consent. The brand sends a consent request via WhatsApp first, converting 72% of customers to opt-in for marketing messages — fully compliant.
A fashion brand uploads its entire customer email list to Meta Ads for lookalike audience targeting.
KAVACH flags that only 40% of customers have consented to data use for advertising. The brand segments the list and uploads only consented customers, avoiding a DPDP violation.
A customer requests deletion of all their data from a D2C food delivery brand after a bad experience.
KAVACH processes the deletion request across the brand's CRM, email platform, WhatsApp list, and ad platforms — generating proof of compliance within the statutory deadline.
A D2C electronics brand wants to run a festive season campaign in Hindi, Tamil, and Bengali on WhatsApp.
KAVACH provides consent flows and privacy notices in all three languages, ensuring customers in each region receive consent requests in their preferred language.
KAVACH for D2C Brands — Frequently Asked Questions
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